I specialize in solving the most complex clinical problems for patients, providers, insurers and health care systems.
I’m a Senior Product Designer with over 10+ years of experience in working with digital health, medical technology, and healthcare insurance orgs to design and ship commercial digital products.
As a designer, I have collaborated with everyone from Chief Medical Officers to ultrasound techs to medical benefit managers, and have helped transform their visions into real products that have solved real problems.
I’m currently a Senior Product Experience Designer at Elevance Health / Carelon, and am leading the product design for a new Behavioral Health and Healthcare Benefits mobile app. I have an Human Computer Interaction and User Experience Design certification from MIT, and I’m 100% focused on using design to transform the healthcare industry and improve outcomes for patients and providers.
email: Bobby.farrington@gmail.com
Select Projects
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Treatment and RX Experience
COVID-19 Clinical Diagnostic App
Ozempic Weight Loss Program
Clinical Diagnostic Testing App
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Work Experience
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Elevance Health is the United States largest healthcare insurance provider with 46.8 million members and reached $171 billion dollars in revenue in 2023.
Leading the 0-1 design for a new behavioral health mobile app, collaborating with product managers, business owners, and engineers to ensure a seamless user experience for an upcoming market launch
Owning the end-to-end design process and driving decisions through definition, ideation, concept development, validation, wireframing, prototyping, and final visual design in quick, iterative cycles
Creating and managing a new internal design systems and WAG 2.0 accessibility resources
Identifying gaps and opportunities in the member and care experience and advocating for the problems we should be solving
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Cue is a digital health company and connected health platform that offers diagnostic testing, telehealth, and online medical treatments that helps users take control of their health.
Led the UX and UI design for a new prescription experience for patients, increasing engagement and conversion in an expedited 6-month timeframe for 3K users
Launched Cue’s GLP-1 Weight Loss treatment program, resulting in a new revenue stream and seeding the design and product features for 20+ online treatments
Optimized the UX and UI for Cue’s COVID-19 testing and treatment app, improving usability and product OKRs, resulting in 17.3K app reviews and 4.8/5 rating
Directed the UX and UI design for Cue’s first professional, commercial app, launching a intuitive and streamlined digital product for 10+ healthcare systems
Spearheaded product design for Cue's integrated healthcare dashboard, providing increased usability, efficiency and workflow support for 100+ providers
Reimagined the UX and UI for Cue’s Account, Profile, and Login experiences for web and app, resulting in increased conversion and engagement rates
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Philips is a leading health technology company focused on improving lives and operates in Imaging Systems, Patient Care, Home Health, and Clinical Informatics.
Redesigned the user experience for AED medical products for desktop and mobile, resulting in a 16% increase in MQL conversions and 28% increase in engagement
Led the digital strategy for various medical products in North America, improving web traffic by 11% and online engagement and campaign conversion by 22%
Managed Philips.com North America website and was responsible for the UX of AEM (Adobe Experience Manager) web pages and custom front-end development
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FUJIFILM Sonosite is the leader in portable ultrasound technology, credited for advancing medicine by bringing ultrasound to the point of care.
Led the end-to-end digital experience for ultrasound web pages, increasing marketing qualified lead conversions by 29% from 2017-2019
Owned the product roadmap and design for the SonoAccess instructional education mobile app, increasing app reach to 82K downloads + 2K active users
Managed FUJIFILM’s SonoSite North America website and was responsible for the UX and UI for Drupal CMS web pages and custom front-end development
Collaborated cross-functionally with Marketing Team to execute 10+ campaigns
My Approach
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Healthcare + MedTech Expertise
With 10+ years in the software and product space, I’ve worked on all types of commercial, regulated products.
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Complex Problem Solving
I have deep experience solving the ambiguous and complex problems that are found in healthcare.
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Shared Ownership
I can work independently or collaborate with a team, and I bring stakeholders along throughout my work.
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Visual Design
My visual design allows for clean, high-level artifacts that move the project from exploration to implementation.
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Bias for Action
I’m a self-starter who pushes projects forward, and I create documentation and artifacts to make it happen.
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Tech/Engineering Collaboration
Whether I’m working on a small update or large project, I create documentation and work hand-in-hand with Tech.
And I drink too much coffee ;)
When you live in Seattle, drinking too much coffee is par for the course. Other than my love of coffee and design, I’m super into skiing, riding bikes, climbing mountains, taking photos, surfing, and trying to DJ a little bit. I spend a ton of time with my family and I love finding new parks and adventures to take them on, and we’re always looking for a cool beach or nice forest to explore.
More on projects below…
End-to-End Treatment + Prescription Experience
When a patient has a hard time finding the medication or treatment they’re looking for, getting that prescription approved, and then getting that prescription in-hand, that company will lose users, money and marketshare.
Cue’s users were frustrated with how bad the online experience was for getting prescription treatments and medications, so I was tasked with leading a holistic redesign for how users can find, purchase, and get their prescription medications approved and delivered.
COVID-19 Clinical Diagnostic App
As a leader in COVID-19 diagnostic testing and treatment, Cue embarked on creating a new commercial, professional app specifically for healthcare clinics and enterprise health systems.
I was attached to the project as lead designer and worked hand-in-hand with product, commercial, tech and clinical teams to shape the design and experience of the app, owning new UX and UI designs to create a more valuable, productive and efficient user experience.
Ozempic GLP-1 Weight Loss Program
When a patient has a hard time finding the medication or treatment they’re looking for, getting that prescription approved, and then getting that prescription in-hand, that company will lose users, money and marketshare.
Cue’s users were frustrated with how bad the online experience was for getting prescription treatments and medications, so I was tasked with leading a holistic redesign for how users can find, purchase, and get their prescription medications approved and delivered.