I specialize in solving the most complex clinical design problems for patients, providers, and healthcare organizations.
I’m a Senior Product Designer with over 10 years of experience in working with biotech startups, medical technology companies, and healthcare insurance organizations to design and ship commercial products.
I currently lead product design for a mental health and substance abuse disorder mobile app (MHSUD), and a behavioral health mobile app (EAP) at Elevance Health / Carelon’s Health Services.
I have a Human Computer Interaction and User Experience Design certification from MIT, and I’ve designed everything from clinical EHR applications to AI chatbots to COVID-19 testing apps to and RX e-prescribing systems.
I’ve collaborated with everyone from Chief Medical Officers to ultrasound techs, and I specialize in solving ambiguous problems, shipping regulated products, and working with providers and executives to transform their visions into real products that solve real problems.
Bobby.farrington@gmail.com
Work Experience
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Elevance Health is the second largest healthcare insurance provider in the US with 46.8 million members and $171 billion dollars in revenue in 2023
Led the product design for a new behavioral health mobile app, collaborating with executives and cross-functional teams to align product vision and ship a new app in 2024, driving +3,000,000 in new sales pipeline opportunities within the Defense (DoD), US Government, and Commercial sector
Transformed mobile app user experience by streamlining patient workflows and designing intuitive UX/UI features, resulting in a notable 28% uptick in core product feature adoption
Created new visual design components, guidelines and standards, creating a new internal design system in Figma which significantly reducing implementation time from 6+ months to 8 weeks, streamlining project delivery
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Cue Health was a digital health company and connected health platform that offers diagnostic testing, telehealth, and online medical treatments that helps users take control of their health
Led the UX and UI design for a new prescription experience for patients, increasing engagement and conversion in an expedited 6-month timeframe for 3K users
Launched Cue’s GLP-1 Weight Loss treatment program, resulting in a new revenue stream and seeding the design and product features for 20+ online treatments
Optimized the UX and UI for Cue’s COVID-19 testing and treatment app, improving usability and product OKRs, resulting in 17.3K app reviews and 4.8/5 rating
Directed the UX and UI design for Cue’s first professional, commercial app, launching a intuitive and streamlined digital product for 10+ healthcare systems
Spearheaded product design for Cue's integrated healthcare dashboard, providing increased usability, efficiency and workflow support for 100+ providers
Reimagined the UX and UI for Cue’s Account, Profile, and Login experiences for web and app, resulting in increased conversion and engagement rates
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With 20,000+ employees and $18 billion in revenue in 2023, Philips Healthcare is focused on improving lives and operates in Imaging Systems, Patient Care, Home Health, and Clinical Informatics
Redesigned the user experience for AED medical products for desktop and mobile, resulting in a 16% increase in MQL conversions and 28% increase in engagement
Led the digital strategy for various medical products in North America, improving web traffic by 11% and online engagement and campaign conversion by 22%
Managed Philips.com North America website and was responsible for the UX of AEM (Adobe Experience Manager) web pages and custom front-end development
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FUJIFILM Sonosite is the leader in portable ultrasound technology, credited for advancing medicine by bringing ultrasound to the point of care
Led the end-to-end digital experience for ultrasound web pages, increasing marketing qualified lead conversions by 29% from 2017-2019
Owned the product roadmap and design for the SonoAccess instructional education mobile app, increasing app reach to 82K downloads + 2K active users
Managed FUJIFILM’s SonoSite North America website and was responsible for the UX and UI for Drupal CMS web pages and custom front-end development
Collaborated cross-functionally with Marketing Team to execute 10+ campaigns
My Approach
Healthcare Expertise
With 10+ years in the healthcare industry, I’ve worked on a large variety of internal and external products, from clinical EHR interfaces to RX e-prescribing systems.
Clinical Problem Solving
I have deep experience solving the ambiguous and complex problems that are always found in healthcare workflows and products.
Shared Ownership
I can work independently or collaborate with a team, and I bring every stakeholder along throughout my work.
Strong Visual Design
My visual design skills create clean, high-level artifacts that move projects from exploration to implementation.
Bias for Action
I’m a self-starter who pushes projects forward, and I create documentation and artifacts to breakdown barriers and ship products fast.
Cross-Functional Collaboration
Whether I’m working on a small update or a large project, I’m experienced in leading design sprints and working hand-in-hand with engineers.
And I drink too much coffee ;)
I live in Seattle, so I drink a lot of coffee.
Other than my love of coffee and design, I love skiing, riding bikes, climbing mountains, taking photos, surfing, and trying to DJ a little bit. I love spending time with my wife and two young boys, and we’re always looking for a cool beach or nice forest to explore.
Select Projects
Improving conversion and engagement for online treatments and prescriptions
When a patient has a hard time finding the medication or treatment they’re looking for, and getting that prescription approved and delivered, the company they’re working with will lose users, money and marketshare.
Cue Health’s users were frustrated with how bad their online treatment experience was, so I was tasked with leading a holistic redesign for their digital treatment and prescription experience.
Creating a COVID-19 clinical diagnostic app
As a leader in COVID-19 diagnostic testing and treatment, Cue Health embarked on creating a new commercial, professional app specifically for healthcare clinics and enterprise health systems.
I was attached to the project as lead designer and worked hand-in-hand with product, commercial, tech and clinical teams to shape the design and experience of the app, spearheading new UX and UI features to create a more valuable, productive and efficient user experience.
How does a digital health company create an online product that helps users get a prescription and manage a chronic health condition? With obesity being one of the most common health problems for Americans, Cue wanted to create a Weight Loss Management Program around Wegovy, a popular, new weight loss medication.
As the lead designer, I was tasked with taking this product from 0 to 1 and creating the UX and UI through the entire product lifecycle, from initial discovery through high-fidelity design and implementation.
